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A2P 10DLC Fees: Brand Registration and Campaign Costs

A2P messaging incurs fees like Brand Registration ($44), Campaign Registration ($15), and Monthly Campaign Fees ($10/use case). Carrier fees vary, impacting costs. Stay updated for effective planning.

A Guide to A2P 10DLC Associated Fees

If you're sending automated messages to customers, you're likely familiar with A2P, or application-to-person messaging. A2P messaging allows businesses to send text messages to customers, whether it's to confirm an appointment, update them on an order, or send promotional messages. However, there are costs associated with A2P messaging, and it is important to understand these fees before launching a campaign.


Brand Registration Fees

To register your brand for A2P (Application-to-Person) messaging, there is a one-time passthrough fee of $44. This fee covers the registration process to ensure compliance with carrier guidelines.

The one-time fee for A2P Brand Registration is $44.

 

Campaign Registration Fees

For each messaging campaign use case, there is a one-time vetting fee of $15. This fee is required to verify that your campaign complies with carrier guidelines and ensures that your messages are not blocked. Please note that the submitted messaging campaign use case is subject to approval.

The one-time Vetting fee per Submitted Messaging Campaign Use-case is $15.

  • Monthly Campaign Fees

In addition to the campaign registration fees, there is a monthly charge of $10 per messaging campaign use case. This fee covers the ongoing maintenance of your campaign on the carrier's network and ensures compliance with all regulations.

Since it is required to have all lines (and therefore, all phone numbers) submitted under a registered campaign, Aloware recommends grouping your lines by like use case for cost-effectiveness.

Monthly Fee is $10.

The maximum number of phone numbers per campaign registration is 400.

  • Trust Compliance Record (TCR) Appeal and Enhanced Vetting Fees

If you need to appeal a TCR decision, you have the option to submit an appeal within 45 days free of charge. However, for TCR appeals submitted beyond 45 days, there is a $40 fee for re-vetting. Additionally, if you require enhanced vetting for your brand, there is a fee of $95.

TCR Appeal within 45 days is FREE.

TCR Appel > 45 days is $40 (re-vetting)

Enhanced Vetting is $95

Please be aware that the fees mentioned above are current as of the publication date of this article and are subject to change. It's always recommended to check with Aloware or refer to the latest documentation for the most up-to-date information on fees.

Carrier Fees for Registered Campaigns

Once your brand and campaign are registered, you'll need to pay carrier fees for each message sent. The fees vary by carrier and message type, and they are subject to change.

In the table below, note that unregistered traffic incurs significantly HIGHER FEES and faces constant filtering or blocking risks.

To avoid these issues, we strongly recommend registering your campaigns today. For detailed instructions, please refer to this guide.
  • T-Mobile Carrier Fees (including Sprint)

The fees for T-Mobile carriers are as follows:

All Long Code Messages

Current Fees

Effective from August 1, 2023

Registered SMS and MMS

   

per registered outbound/inbound SMS segment

$0.003

$0.003

per registered outbound/inbound MMS message

$0.01

$0.01

Unregistered SMS and MMS

   

per unregistered outbound/inbound SMS message segment

$0.005

$0.006

per unregistered outbound/inbound MMS message

$0.014

$0.015

  • AT&T Carrier Fees

    The fees for AT&T carrier are as follows:

All Long Code Messages

Current Fees

New fees effective from October 1, 2023

Registered SMS and MMS

   

per registered outbound SMS message segment

$0.002

$0.003

per registered outbound MMS message

$0.0035

$0.005

Unregistered SMS and MMS

   

per unregistered outbound SMS message segment

$0.004

$0.01

per unregistered outbound MMS message

$0.005

$0.015

  • Verizon Wireless Carrier Fees

    Verizon is another carrier that imposes fees for A2P messaging. The fees are relatively low compared to other carriers.

Description

Fees

Registered SMS and MMS

 

per registered outbound/inbound SMS message segment

$0.003

per registered outbound/inbound MMS message

$0.005

Unregistered SMS and MMS

 

per unregistered/pending registration outbound/inbound SMS message segment

$0.01

per outbound MMS message

$0.005

  • US Cellular Carrier Fees

    The fees for US Cellular carriers are as follows:

Description

Fees

per outbound SMS message segment

$0.005

per outbound MMS message

$0.01

per long-code (10DLC) outbound message

$0.0035
(New fees effective from October 1, 2023)

  • Rogers Carrier Fees

Description

Current Price

New fees effective from October 1, 2023

CANADA - Local Outbound SMS

$0.0078

$0.0084

CANADA - Local Outbound MMS

$0.0156

$0.017

Staying updated on the current fees and any changes that may occur is important since these fees are subject to change. Additionally, it is important to factor in these fees when planning your A2P messaging campaign, as they can accumulate quickly depending on the size of your campaign.