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Aloware LRN (Location Routing Number) is used to identify the phone numbers that are added/ imported to Aloware as landline, wireless, VoIP, or other. Read more about Phone Identifiers.

When you import contacts into Aloware (or add them one by one or through integrations), Aloware automatically checks the phone number type and saves that information for later usage.

📋 Note - A $0.002 (two-tenth of a cent) is charged for any LRN lookup

Screenshot of Number Lookup API page

Aloware internally uses the LRN data to figure out who is a mobile customer from landlines. You can see the identifier in all the contacts. This information is extremely helpful to improve the SMS marketing campaign's conversions and delivery rates.

Screenshot of a Contact with phone identifier

We strongly recommend using the LRN feature to prevent undeliverable messages. If a number is a landline or 'spam likely', Aloware won't try to send a message.

To enable or disable this feature, you need to contact our support team to assist you.

When we create your account, by default, LRN is enabled to avoid compliance issues in the future.

We do have another API that can be used for that purpose. The API data is provided by Twilio (documentation).

You can view your API docs along with your account’s token (API Key) by going to the Integrations menu and clicking on the “Number Lookup API” tab. The API key is unique to your user account on Aloware, meaning other Admin users have their own keys.