When you select Broadcast from the main menu, you will have access to data from your bulk message campaign.

The engagement rate is the number of responses you receive from a broadcast campaign (Bulk Message or RVM), regardless of how long it took, divided by the number of contacts on the broadcast campaign (multiplied by 100). It is a percentage value that indicates the success rate of a broadcast campaign.

For example, suppose you populated 100 contacts for a broadcast campaign, and 45 responded the same day, five the next day, and five after a week, for a total of 55 respondents.

Engagement will be at 55% and will only count up to the last outreach.

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