Overview

When you select Broadcast from the Main Menu, you will have access to data from your bulk message campaign.

The engagement rate is the number of responses you get from a broadcast campaign (Bulk Message or RVM), regardless of how long it took, divided by the number of contacts that you have on the broadcast campaign (multiplied by 100). It’s a percentage value and can show the success rate of a broadcast campaign.

Take for an example: you have populated 100 contacts for a broadcast campaign, and 45 responded in a day, 5 the next day, and 5 after a week with a total of 55 respondents.

Engagement will be at 55% and will only count up to the last outreach.

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