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Businesses that register to A2P 10DLC should declare the use cases. Remember that you can only create 50 campaigns per use case. Registering them allows carriers to identify your messages as legitimate and also affects your message throughput.

Read A2P 10DLC Registration for more details.

List of Standard Campaign Use Cases

Use Case



Any authentication or account verification such as OTP

Account Notifications

Notifications about the status of an account or related to being a part of an account

Customer Care

Support, account management, and other avenues of customer interaction

Delivery Notifications

Information about the status of a delivery

Fraud Alert Messaging

Messaging about potentially fraudulent activity, such as spending alerts

Higher Education

Message campaigns from colleges, universities, and other educational institutions


Promotional content, such as sales and limited-time offers


A campaign that covers multiple use cases, such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.

Polling and voting

For conducting polling and voting, such as customer surveys. Not for political use.

Public Service Announcement

PSAs raise audience awareness about a given topic

Security Alert

Notification of a compromised system (software or hardware related)

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