Table of Contents
Overview
Businesses that register to A2P 10DLC should declare the use cases. Remember that you can only create 50 campaigns per use case. Registering them allows carriers to identify your messages as legitimate and also affects your message throughput.
Read A2P 10DLC Registration for more details.
List of Standard Campaign Use Cases
Use Case | Description |
2FA | Any authentication or account verification such as OTP |
Account Notifications | Notifications about the status of an account or related to being a part of an account |
Customer Care | Support, account management, and other avenues of customer interaction |
Delivery Notifications | Information about the status of a delivery |
Fraud Alert Messaging | Messaging about potentially fraudulent activity, such as spending alerts |
Higher Education | Message campaigns from colleges, universities, and other educational institutions |
Marketing | Promotional content, such as sales and limited-time offers |
Mixed | A campaign that covers multiple use cases, such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message. |
Polling and voting | For conducting polling and voting, such as customer surveys. Not for political use. |
Public Service Announcement | PSAs raise audience awareness about a given topic |
Security Alert | Notification of a compromised system (software or hardware related) |