Table of Contents
Businesses that register to A2P 10DLC should declare the use cases. Remember that you can only create 50 campaigns per use case. Registering them allows carriers to identify your messages as legitimate, and also affects your message throughput.
Read A2P 10DLC Registration for more details.
List of Standard Campaign Use Cases
Any authentication or account verification such as OTP
Notifications about the status of an account or related to being a part of an account
Support, account management, and other avenues of customer interaction
Information about the status of a delivery
Fraud Alert Messaging
Messaging about a potentially fraudulent activity such as spending alerts
Message campaigns from colleges, universities, and other education institutions
Promotional content such as sales and limited-time offers
A campaign that covers multiple use cases such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.
Polling and voting
For conducting polling and voting, such as customer surveys. Not for political use.
Public Service Announcement
PSAs raise audience awareness about a given topic
Notification of a compromised system (software or hardware related)