Getting started with A2P 10DLC? Great! You'll need to declare your use cases when you register. Keep in mind, you can create up to 50 campaigns for each use case. Registering helps phone carriers know your messages are legit and influences how many messages you can send. Plus, the use case you pick is key to getting your brand registered. So, it's a pretty important first step in meeting A2P 10DLC rules.
For a more comprehensive grasp, take a glance at our A2P 10DLC Registration guide.
Aloware Clients' Most Commonly Used Campaign Use Cases
This use case involves using SMS to provide customer support, account management assistance, and other avenues of customer interaction.
Example: A healthcare organization uses SMS to send appointment reminders, follow-up care instructions, and answer general health-related queries for patients.
Marketing campaigns focus on sending promotional content, such as sales offers, discounts, and limited-time deals, to customers.
Example: An e-commerce store sends SMS messages to its subscribers, offering a 20% discount on selected items for a limited time.
Mixed use case combine SMS campaigns for multiple business needs like Customer Care, Marketing, and Delivery Notifications.
Mixed campaigns are likely to have lower throughput (less than 2,000 SMS/MMS per day) and a higher cost per message.
Example: For Customer Care and Delivery Notification
"Hi SAM, your meal kit is on its way! It will be delivered today by 6 PM. Need help? Reply here. Happy cooking!"
Additional Campaign Use Cases
Any authentication or account verification such as OTP
Notifications about the status of an account or related to being a part of an account
Information about the status of a delivery
Fraud Alert Messaging
Messaging about potentially fraudulent activity, such as spending alerts
Low Volume Mixed
Low Volume Standard Brands can be used for mixed messaging campaigns with multiple use cases and multiple numbers per campaign. Low Volume is generally defined as less than 2,000 SMS/MMS per day with low throughput requirements.
Message campaigns from colleges, universities, and other educational institutions
Polling and voting
For conducting polling and voting, such as customer surveys. Not for political use.
Public Service Announcement
PSAs raise audience awareness about a given topic
Notification of a compromised system (software or hardware related)
Remember, choosing the right use case for your campaign is the key to its success and cost-effectiveness.