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Understanding A2P 10DLC SMS Campaign Registry and Use Cases
Understanding A2P 10DLC SMS Campaign Registry and Use Cases
Registering use cases lets carriers identify your legitimate messages. This article explains the Use Cases for A2P 10DLC.
Laarni D avatar
Written by Laarni D
Updated over a week ago

In this article

A Guide to SMS Campaign Registry: Understanding A2P 10DLC Use Cases

Getting started with A2P 10DLC? Great! You'll need to declare your use cases when you register. Keep in mind, you can create up to 50 campaigns for each use case. Registering helps phone carriers know your messages are legit and influences how many messages you can send. Plus, the use case you pick is key to getting your brand registered. So, it's a pretty important first step in meeting A2P 10DLC rules.

For a more comprehensive grasp, take a glance at our A2P 10DLC Registration guide.

List of Standard Campaign Use Cases

Use Case



Any authentication or account verification such as OTP

Account Notifications

Notifications about the status of an account or related to being a part of an account

Customer Care

Support, account management, and other avenues of customer interaction

Delivery Notifications

Information about the status of a delivery

Fraud Alert Messaging

Messaging about potentially fraudulent activity, such as spending alerts

Higher Education

Message campaigns from colleges, universities, and other educational institutions


Promotional content, such as sales and limited-time offers


A campaign that covers multiple use cases, such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.

Polling and voting

For conducting polling and voting, such as customer surveys. Not for political use.

Public Service Announcement

PSAs raise audience awareness about a given topic

Security Alert

Notification of a compromised system (software or hardware related)

Remember, choosing the right use case for your campaign is the key to its success and cost-effectiveness.

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