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A Guide to SMS Campaign Registry: Understanding A2P 10DLC Use Cases
Getting started with A2P 10DLC? Great! You'll need to declare your use cases when you register. Keep in mind, you can create up to 50 campaigns for each use case. Registering helps phone carriers know your messages are legit and influences how many messages you can send. Plus, the use case you pick is key to getting your brand registered. So, it's a pretty important first step in meeting A2P 10DLC rules.
For a more comprehensive grasp, take a glance at our A2P 10DLC Registration guide.
List of Standard Campaign Use Cases
Any authentication or account verification such as OTP
Notifications about the status of an account or related to being a part of an account
Support, account management, and other avenues of customer interaction
Information about the status of a delivery
Fraud Alert Messaging
Messaging about potentially fraudulent activity, such as spending alerts
Message campaigns from colleges, universities, and other educational institutions
Promotional content, such as sales and limited-time offers
A campaign that covers multiple use cases, such as Customer Care and Delivery Notifications. Note - mixed campaigns are likely to have lower throughput and a higher cost per message.
Polling and voting
For conducting polling and voting, such as customer surveys. Not for political use.
Public Service Announcement
PSAs raise audience awareness about a given topic
Notification of a compromised system (software or hardware related)
Remember, choosing the right use case for your campaign is the key to its success and cost-effectiveness.