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All Aloware customers must now provide their brand registration information for 10DLC (10-digit long code) and A2P (app-to-peer) messaging, under Account > Compliance. Unregistered brands/ organizations might be subject to 100% SMS filtration and undeliverability as of March 31, 2022.
Before we proceed, let's dive first into the terms used in this article:
A2P - or App-to-Peer is sending SMS and MMS from an app to a person
10DLC - or 10-Digit-Long-Code (e.g. 555-555-5555) is the term for a 10-digit phone number and area code
Use Cases - or Campaign use cases refers to the business' intention in sending SMS and MMS; it can be used by validating new users, sending marketing messages, etc
What are the things that you need to know?
This change is not unique to Aloware. Businesses that use 10DLC to send messages in the US over A2P services (e.g. Aloware) are affected and are being applied industry-wide.
You should experience a decrease in filtering when sending messages because of increased transparency provided by brand and use case registration.
Text traffic over Toll-free numbers is not subject to A2P 10DLC requirements
What is A2P 10DLC?
Sending a text from one mobile handset to another is considered P2P (Peer-to-Peer), while sending a text via software like Aloware is considered A2P (App-to-Peer).
10DLCs have always existed, but US carriers have decided to treat SMS traffic from Application-to-Peer (A2P) services differently starting in 2021.
Under this framework, users of these lines will now need to formally declare their intention with wireless carriers in order to conduct commercial texting under A2P 10DLC.
The goal of A2P 10DLC registration is to provide businesses with
Reliable, trusted, and constant secure solution to reach their customers
Protect consumers from unwanted and spam messages
What are the Requirements for A2P 10DLC Registration?
Before you can use A2P messaging, there are two (2) steps that you need to complete:
Under A2P 10DLC, organizations need to register information about their business, and specific campaigns that represent the kind of SMS they intend to send to customers.
After registering your brand, The Campaign Registry (TCR) gives you a trust score, that will determine the volume and level of filtering for texting campaigns based on an assigned Trust Score.
📝Note - You can register multiple use cases. An example of this is when an organization intends to send SMS to verify a customer or lead is one use case, but also send marketing messages, you should register two campaign use cases.
Please note that along the way, if you are unsure of what information to provide in these forms, please reach out to email@example.com and we will be happy to assist.
For full details, read A2P 10DLC Registration Requirements
How will A2P 10DLC impact the cost of texting?
Aloware will not be altering its pricing in any way in response to A2P 10DLC; however, the carriers themselves will be levying additional pass-through fees on text traffic from our customers that reach their subscribers. This fee will be passed on to our clients with no markup.
You can read more about the fees in this article: Carrier Fees for AT&T, Verizon, and T-Mobile
When does A2P 10DLC go into full effect?
As of February 2022, only a few U.S. carriers have provided a confident timeline for full A2P 10DLC implementation.
This is the best resource for carrier-specific updates.
Because each carrier has different timelines and methods of enforcement, Aloware strongly encourages organizations to register as soon as possible in order to avoid any surprise fees or filtering.
Existing Aloware customers MUST provide their registration information under Account > Compliance.
What happens if I don't make the registration to 10DLC?
10DLC compliance is imperative, but carriers allowed a grace period until March 31, 2022. After that time, organizations may be charged fines for noncompliance.
Read about non-compliance penalties.