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Understanding A2P 10DLC Compliance: A Comprehensive Guide
Understanding A2P 10DLC Compliance: A Comprehensive Guide
10DLC and A2P messaging now need brand registration.
Laarni D avatar
Written by Laarni D
Updated over a week ago

In this article

Aloware Compliance with A2P 10DLC: Ensuring Reliable and Secure Messaging

As a valued Aloware customer, it is important to be aware of the A2P 10DLC (App-to-Peer 10-Digit Long Code) compliance requirements.

Effective June 1, 2023, all business messages from Aloware customers who have not complied with A2P 10DLC regulations will be definitively blocked.

Compliance is not optional - it's essential.

To prevent this, please submit your 10DLC and A2P brand registration under Account > Compliance.

Understanding A2P 10DLC Compliance

Before we proceed, let's dive first into the terms used in this article:

  • A2P - or App-to-Peer messaging involves sending SMS and MMS from applications to individuals.

  • 10DLC - or 10-Digit-Long-Code (e.g., 555-555-5555) are 10-digit phone numbers with an area code.

  • A2P 10DLC compliance - is an industry-wide initiative that applies to businesses using 10DLC to send messages in the US over A2P services like Aloware.

  • Use Cases - or Campaign use cases refers to the business' intention in sending SMS and MMS; it can be used for validating new users, sending marketing messages, etc.

The Benefits of A2P 10DLC Compliance

A2P 10DLC compliance aims to provide businesses with a reliable, trusted, and secure solution to reach their customers while protecting consumers from unwanted and spam messages. By registering your brand and campaigns, you contribute to increased transparency and reduced message filtering.

Who is Affected by A2P 10DLC Compliance?

A2P 10DLC compliance applies to everyone who texts in the United States using Ten-Digit Long Codes via A2P services like Aloware.

This change is not unique to our product and is being implemented across the industry.

It's important to note that A2P 10DLC requirements do not apply to text traffic over Toll-Free numbers, as they are already sanctioned for business use.

Impact on Cost of Texting

Aloware's pricing will remain unchanged in response to A2P 10DLC compliance. However, carriers may impose additional pass-through fees on text traffic, which will be passed on to our clients without any extra cost. It is our commitment to maintain cost stability while meeting compliance requirements.

Registration Process and Fees

When you register your brand with carriers for A2P 10DLC messaging, there is a $44 brand registration fee, and a $15 campaign vetting fee for each campaign to ensure compliance with regulatory guidelines and industry standards.

For a detailed breakdown and further understanding of these charges, we recommend referring to our article on Understanding A2P 10DLC Fees: Brand Registration and Campaign Costs.

Importance of Timely Compliance

Different carriers have different timelines for A2P 10DLC implementation.

We strongly advise businesses to complete their registration before June 1, 2023, to avoid unexpected fees or message filtering.

Proactively addressing compliance requirements ensures uninterrupted messaging services and maintains a strong relationship with your audience.

Aloware's Assistance in the Compliance Process

Aloware is committed to assisting our clients in the compliance journey. We will gather the necessary information to manage the registration process on your behalf. Once registered, the networks will determine the volume and level of filtering for your texting campaigns based on an assigned Trust Score.

To further support your journey, we've crafted a comprehensive guide outlining the steps to get started with A2P 10DLC registration. Let this article be your roadmap to seamless compliance.

Consequences of Non-Compliance

Failure to comply with A2P 10DLC registration may result in blocking all text messages. It is crucial to prioritize compliance to avoid this outcome.

Navigating Troubles with Campaign Registration

Should you encounter a hiccup and your campaign registration fails, don't worry. We advise you to resubmit your registration and carefully review the reasons for the initial failure. Compliance with A2P 10DLC requires successful completion of both brand and campaign registration.

If you're still facing difficulties, our dedicated Compliance Team is ready to assist you. Feel free to reach out to us at

At Aloware, we are dedicated to ensuring reliable and secure messaging for our customers. Compliance with A2P 10DLC regulations is essential for maintaining high deliverability rates and safeguarding your reputation. By adhering to these requirements, you can enjoy seamless communication with your audience while meeting industry standards.

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