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If you are a business that will undergo the Toll-free number verification process, it is important to know the use cases that are eligible and restricted use cases that will affect your application.

What are the acceptable use-cases for Toll-free numbers?

It is highly recommended to use Toll-free numbers for transactional use-cases, like

  • One-Time Password (OTP) or verification codes

  • Account-related alerts, reminders, and notifications

  • Customer care messaging that includes some automated messaging (i.e. surveys)

  • Marketing (with restrictions)

What are the restricted use-cases for Toll-free numbers?

Not all businesses are getting the verification successfully. If your business campaign falls into any of these inappropriate categories, you might need to review this list:



High-Risk Financial Services

Payday loans

Short term high-interest loans

Third-party auto loans

Third-party mortgage loans

Student loans


Third-party lead generation services

Companies that buy, sell or share consumer information

Debt collection or forgiveness

Third-party debt collection

Debt consolidation

Debt reduction

Credit repair programs

“Get rich quick” schemes

Work-from-home programs

Risk investment opportunities

Pyramid schemes

Illegal substances

Cannabis (United States)

CBD (United States)

Prescription drugs


Casino apps

Gambling websites

"S.H.A.F.T." use cases






Read this article to learn more about Toll-Free SMS and MMS Information for US and Canada

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