Table of Contents
Overview
If you are a business that will undergo the Toll-free number verification process, it is important to know the use cases that are eligible and restricted use cases that will affect your application.
What are the acceptable use-cases for Toll-free numbers?
It is highly recommended to use Toll-free numbers for transactional use-cases, like
One-Time Password (OTP) or verification codes
Account-related alerts, reminders, and notifications
Customer care messaging that includes some automated messaging (i.e. surveys)
Marketing (with restrictions)
What are the restricted use-cases for Toll-free numbers?
Not all businesses are getting the verification successfully. If your business campaign falls into any of these inappropriate categories, you might need to review this list:
Category | Examples |
High-Risk Financial Services | Payday loans Short term high-interest loans Third-party auto loans Third-party mortgage loans Student loans Cryptocurrency |
Third-party lead generation services | Companies that buy, sell or share consumer information |
Debt collection or forgiveness | Third-party debt collection Debt consolidation Debt reduction Credit repair programs |
“Get rich quick” schemes | Work-from-home programs Risk investment opportunities Pyramid schemes |
Illegal substances | Cannabis (United States) CBD (United States) Prescription drugs |
Gambling | Casino apps Gambling websites |
"S.H.A.F.T." use cases | Sex Hate Alcohol Firearms Tobacco |
Read this article to learn more about Toll-Free SMS and MMS Information for US and Canada