In this article
A Guide to A2P 10DLC Associated Fees
If you're sending automated messages to customers, you're likely familiar with A2P, or application-to-person messaging. A2P messaging allows businesses to send text messages to customers, whether it's to confirm an appointment, update them on an order, or send promotional messages. However, there are costs associated with A2P messaging, and it is important to understand these fees before launching a campaign.
Brand Registration Fees
To register your brand for A2P (Application-to-Person) messaging, there is a one-time passthrough fee of $44. This fee covers the registration process to ensure compliance with carrier guidelines.
One-time fee for A2P Brand Registration | $44 |
Campaign Registration Fees
For each messaging campaign use case, there is a one-time vetting fee of $15. This fee is required to verify that your campaign complies with carrier guidelines and ensures that your messages are not blocked. Please note that the submitted messaging campaign use case is subject to approval.
One-time Vetting Fee per Submitted Messaging Campaign Use Case | $15 |
Monthly Campaign Fees
In addition to the campaign registration fees, there is a monthly charge of $10 per messaging campaign use case. This fee covers the ongoing maintenance of your campaign on the carrier's network and ensures compliance with all regulations.
Since it is required to have all lines (and therefore, all phone numbers) submitted under a registered campaign, Aloware recommends grouping your lines by like use case for cost-effectiveness.
Monthly fee | $10 |
Note: The maximum number of phone numbers per campaign registration is 400.
Please be aware that the fees mentioned above are current as of the publication date of this article and are subject to change. It's always recommended to check with Aloware or refer to the latest documentation for the most up-to-date information on fees and charges.
Carrier Fees for Registered Campaigns
Once your brand and campaign are registered, you'll need to pay carrier fees for each message sent. The fees vary by carrier and message type, and they are subject to change.
T-Mobile Carrier Fees (including sprint)
The fees for T-Mobile carrier are as follows:
All Long Code Messages | As of March 1, 2022 | Effective June 1, 2023 | Effective August 1, 2023 |
Registered SMS and MMS |
|
|
|
per registered outbound/inbound SMS segment | $0.0003 | $0.003 | $0.003 |
per registered outbound/inbound MMS message | $0.01 | $0.01 | $0.01 |
Unregistered SMS and MMS |
|
|
|
per unregistered outbound/inbound SMS message segment | $0.004 | $0.005 | $0.006 |
per unregistered outbound/inbound MMS message | $0.013 | $0.014 | $0.015 |
AT&T Carrier Fees
The fees for AT&T carrier are as follows:
All Long Code Messages | As of March 1, 2022 | Effective June 1, 2023 |
Registered SMS and MMS |
|
|
per registered outbound SMS message segment | $0.002 | $0.002 |
per registered outbound MMS message | $0.0035 | $0.0035 |
Unregistered SMS and MMS |
|
|
per unregistered outbound SMS message segment | $0.004 | $0.01 |
per unregistered outbound MMS message | $0.005 | $0.015 |
Verizon Wireless Carrier Fees
Verizon is another carrier that imposes fees for A2P messaging. The fees are relatively low compared to other carriers.
Description | Fees |
per outbound SMS message segment | $0.0025 |
per outbound MMS message | $0.005 |
US Cellular Carrier Fees
The fees for AT&T carrier are as follows:
Description | Fees |
per outbound SMS message segment | $0.005 |
per outbound MMS message | $0.01 |
Staying updated on the current fees and any changes that may occur is important since these fees are subject to change. Additionally, it is important to factor in these fees when planning your A2P messaging campaign, as they can accumulate quickly depending on the size of your campaign.