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Trust Score: Enhancing Brand Reputation and SMS Campaign Performance

Trust Score, rated by TCR, improves SMS campaigns. Check your score in Account > Compliance. Elevate it by re-registering accurately, following rules, and maintaining a good sender reputation. Contact Aloware for A2P 10DLC compliance.

In today's digital landscape, establishing trust is crucial for brands and marketers. One key aspect of this trust-building process is the Trust Score, a numeric rating system administered by The Campaign Registry (TCR) for brand and SMS campaign registration with US wireless telecommunications networks.

This article will delve into the concept of Trust Score, its importance, and steps to improve it.


What is a Trust Score?

A Trust Score is a rating assigned to brands and SMS campaigns by the TCR, an independent third-party organization. It serves as a measure of credibility and reputation, determining the number of messages a brand or campaign can send over wireless carriers.

Higher Trust Scores allow for greater message throughput and reach.


Why is Trust Score important?

A high Trust Score offers several benefits for brands and marketers.

Firstly, it ensures better message delivery rates, reducing the likelihood of important communications being flagged as spam. This, in turn, leads to improved customer engagement and higher conversion rates.

Moreover, carriers prioritize brands with higher Trust Scores, enabling them to reach a wider audience and enhance their overall brand visibility.


How to Know Your Trust Score

To know your Trust Score, do the following steps:

  1. Navigate to the Account menu.
  2. Go to the Compliance tab.
  3. Click the drop-down arrow in the A2P Brand to instantly view your Trust score.

Steps to Improve Your Campaign Trust Score

  1. Re-register your Brand or Campaign

    One effective strategy to enhance your Trust Score is to re-register your brand or campaign using authoritative and verifiable information. The TCR considers data from authoritative, publicly accessible databases more trustworthy than information stored in private registers.

    For instance, providing your Employer Identification Number (EIN), which can be verified with the US Federal Government (IRS), generally yields a higher Trust Score than using other identifiers such as Dun & Bradstreet numbers.
  2. Comply with Regulations and Guidelines

    Adhering to relevant regulations and guidelines is crucial for building trust and improving your Trust Score. Familiarize yourself with the guidelines provided by the TCR and wireless carriers, ensuring compliance with their policies. Keep your SMS campaigns transparent, avoiding misleading or deceptive content. By demonstrating responsible and ethical practices, you can enhance your brand's reputation and Trust Score.
  3. Monitor and Optimize Campaign Performance

    Regularly monitoring the performance of your SMS campaigns is essential for maintaining a high Trust Score. Analyze metrics such as delivery rates, open rates, and engagement levels. Identify any potential issues or areas for improvement and make necessary adjustments. Optimizing your campaigns based on data-driven insights will not only improve your Trust Score but also enhance overall campaign effectiveness.
  4. Maintain Good Sender Reputation

    Maintaining a positive sender reputation is crucial for a high Trust Score. Avoid engaging in spammy or abusive practices, such as sending unsolicited messages or bombarding recipients with excessive communication. Ensure that your recipients have explicitly consented to receive messages from your brand. By prioritizing recipient satisfaction and delivering relevant and valuable content, you can establish a positive reputation and boost your Trust Score.

A high Trust Score is a valuable asset for brands and SMS campaigns, enabling them to reach a broader audience and enhance customer engagement. By following the steps mentioned above, brands can improve their Trust Scores, establish trust with wireless carriers, and ultimately achieve better campaign performance. Remember, building trust takes time and effort, but the rewards are well worth it in terms of brand reputation, customer loyalty, and business success.

To learn more about A2P 10DLC compliance and enhance your campaign effectiveness, reach out to our dedicated support team at Aloware.