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Understanding A2P 10DLC SMS Campaign Registry and Use Cases

Start with A2P 10DLC? Pick use cases for brand registration and message legitimacy. Common: Customer Care, Marketing, Mixed. More options available for specific needs. Choose for campaign success.

Getting started with A2P 10DLC? Great! You'll need to declare your use cases when you register. Keep in mind, that you can create up to 50 campaigns for each use case.

Registering helps phone carriers know your messages are legit and influences how many messages you can send. Plus, the use case you pick is key to getting your brand registered. So, it's a pretty important first step in meeting A2P 10DLC rules.

For a more comprehensive grasp, take a glance at our A2P 10DLC Registration guide.

Aloware Clients' Most Commonly Used Campaign Use Cases


Use Case


Customer Care

This use case involves using SMS to provide customer support, account management assistance, and other avenues of customer interaction.

Example: A healthcare organization uses SMS to send appointment reminders, follow-up care instructions, and answer general health-related queries for patients.


Marketing campaigns focus on sending promotional content, such as sales offers, discounts, and limited-time deals, to customers.

Example: An e-commerce store sends SMS messages to its subscribers, offering a 20% discount on selected items for a limited time.


Mixed use case combine SMS campaigns for multiple business needs like Customer Care, Marketing, and Delivery Notifications.

Mixed campaigns are likely to have lower throughput (less than 2,000 SMS/MMS per day) and a higher cost per message.

Example: For Customer Care and Delivery Notification

"Hi SAM, your meal kit is on its way! It will be delivered today by 6 PM. Need help? Reply here. Happy cooking!"

Additional Campaign Use Cases

Use Case



Any authentication or account verification such as OTP

Account Notifications

Notifications about the status of an account or related to being a part of an account

Delivery Notifications

Information about the status of a delivery

Fraud Alert Messaging

Messaging about potentially fraudulent activity, such as spending alerts

Low Volume Mixed

Low-volume standard Brands can be used for mixed messaging campaigns with multiple use cases and multiple numbers per campaign. Low Volume is generally defined as less than 2,000 SMS/MMS per day with low throughput requirements.

Higher Education

Message campaigns from colleges, universities, and other educational institutions

Polling and voting

For conducting polling and voting, such as customer surveys. Not for political use.

Public Service Announcement

PSAs raise audience awareness about a given topic

Security Alert

Notification of a compromised system (software or hardware related)

Remember, choosing the right use case for your campaign is the key to its success and cost-effectiveness.