When HubSpot workflows communicate with Aloware, errors can occasionally occur. For example, when data is duplicated or a contact cannot be saved. Aloware uses HubSpot’s Blocking API to manage these errors effectively.
This integration ensures that any failed action in a workflow stops immediately, returns a structured error message to HubSpot, logs all related details, and sends notifications to stakeholders for investigation.
How the HubSpot blocking API works
If a HubSpot workflow action fails while being processed by Aloware:
The workflow branch stops – the system blocks further actions in that branch to avoid incomplete or conflicting updates.
HubSpot receives a blocking response – HubSpot displays the error message in its workflow execution history.
Error logs are generated – Aloware records detailed logs that include timestamps, context, and unique identifiers.
Stakeholders are notified – configured recipients (such as operations or account owners) are automatically alerted with error details and next steps.
Viewing errors in HubSpot
When Aloware sends a blocking response, HubSpot displays the result under the affected action with one of the following statuses:
Successfully processed HubSpot workflow event
Partially processed HubSpot workflow event
Error when processed HubSpot workflow event
Problem when processed HubSpot workflow event
These messages indicate whether the workflow ran as intended or was interrupted due to an error.
Example of a structured error log
{
"message": "Contact saving issue",
"severity": "error",
"timestamp": "2025-10-21T14:52:25.243332Z",
"aloware_contact_id": "128557956496",
"error": "This contact has the same phone number as another contact in HubSpot. Link: https://app.hubspot.com/contacts/8446098/record/0-1/92357343811"
}This information provides full visibility into what caused the issue and where it occurred.
Log data and structure
Each workflow event includes structured data for audit and monitoring purposes.
Field | Description |
message | Description of the event or error |
timestamp | ISO 8601 format ( |
phone_number | Contact number in E.164 format ( |
job_id | Unique UUIDv4 identifier for the event |
severity | Indicates event type: |
Logs are consistently formatted to simplify troubleshooting and compliance checks.
How to investigate HubSpot blocking errors
If a workflow is blocked due to an error:
Check the workflow execution history in HubSpot.
Look for the action labeled with Error when processed HubSpot workflow event or Problem when processed HubSpot workflow event.
Review the error message.
The message includes details such as the timestamp, Aloware contact ID, and a description of the issue.Identify the related contact or task.
Use the contact ID or HubSpot record link in the error message to locate the affected record.Verify the error in Aloware logs.
Compare the HubSpot record with Aloware’s activity logs to confirm the cause (e.g., duplicate contact or invalid number).Take corrective action.
Fix the identified issue (for example, merge duplicate contacts or correct missing data) and rerun the workflow if needed.
Reliability and monitoring
The integration ensures consistent and reliable operation across large volumes of HubSpot workflow actions.
Each blocking event includes a trace ID for monitoring related actions.
Notifications are sent once per event, even when HubSpot retries it.
High-volume processing is handled through Laravel Horizon, ensuring balanced performance under load.
This structure ensures dependable synchronization between Aloware and HubSpot while maintaining complete visibility into workflow behavior and system integrity.