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Using the send message action with company, deal, and ticket workflows in HubSpot
Using the send message action with company, deal, and ticket workflows in HubSpot
Laarni D avatar
Written by Laarni D
Updated over a month ago

Aloware's send message action in HubSpot workflows lets you automate SMS or MMS communication to contacts directly within HubSpot, whether using contact-based, company-based, deal-based, or ticket-based workflows. This feature streamlines personalized communication across HubSpot's CRM without needing to switch to Aloware.


Key features

  1. SMS/MMS messaging - send text and multimedia messages.

  2. Personalization - customize messages using contact fields (e.g. names or phone numbers).

  3. Multi-object support - works with contact, company, deal, or ticket workflows.

  4. Recipient options - select whether to send messages to all associated contacts or only the first contact in company-based workflows.


Use cases

  • Sales campaigns - automatically send personalized SMS/MMS messages to contacts associated with deals or companies.

  • Support notifications - notify customers of ticket updates via SMS.

  • Marketing automations - integrate messaging into marketing workflows for promotions and updates.


Step-by-step guide: Sending SMS/MMS in HubSpot workflows

  1. Create or select a workflow

    To get started, create a new workflow or open an existing one. The send message action works seamlessly across contact, company, deal, or ticket-based workflows.

  2. Add the send message action

    In your workflow builder, find and add the send message action. This allows you to configure automated messages to your contacts.

  3. Configure the line and sender

    Decide which line the message will come from:

    1. User's personal line - use the agent's personal line.

    2. Contact owner's lone - automatically sends the message from the contact owner's line, which useful for deal, company, or ticket workflows.

  4. Personalize the message

    Use HubSpot's contact properties to add personalized details, such as the contact's name or number. This is especially helpgul when contacts have multiple phone number.

  5. Add multimedia (optional)

    For MMS, you can upload images (GIFs, PNGs, JPGs) to accompany your message.

  6. Review and test

    After configuring your message and workflow, review all settings. Test the workflow by enrolling a contact to ensure everything works as needed.

    SMS messages sent to leads are also synced to Aloware Talk, ensuring all communications are tracked.

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