Aloware engagement timestamps in HubSpot
Aloware now supports syncing timestamp fields into HubSpot to track when a contact was first engaged, by call or SMS. These fields are designed to help teams measure Speed to Lead, the time between when a contact is created and when they first receive a response.
Once set up, these fields automatically update as your agents communicate with contacts in Aloware. They can be used in HubSpot filters, views, dashboards, workflows, and exports, making them useful for reporting and operational audits.
This guide walks you through setting up these properties, mapping them in Aloware, and using them in HubSpot.
Want to see this in action? View the interactive walkthrough.
What are engagement timestamp fields?
Engagement timestamp fields record the exact date and time a contact first interacted with your team. This includes both inbound and outbound calls and texts.
You can use these fields to:
Track response times for each contact
Build reports to assess team behavior
Compare response time across contacts or segments
Automate workflows that rely on first engagement events
Engagement fields you can sync
Here are the available fields you can create and sync from Aloware to HubSpot:
Property name | Description |
First inbound call date time | Records the time of the first call received from a contact |
First outbound call date time | Records the time of the first call made to a contact |
First inbound SMS date time | Records the time of the first inbound text message |
First outbound SMS date time | Records the time of the first outbound text message |
First inbound engagement date time | Logs the first inbound activity (call or text) |
First outbound engagement date time | Logs the first outbound activity (call or text) |
Once mapped, these fields sync automatically and can be used in HubSpot filters, lists, dashboards, and workflows.
How to configure engagement properties in HubSpot
Follow these steps to create and sync the properties between Aloware and HubSpot:
Step 1: Create custom properties in HubSpot
Go to Settings > Properties in HubSpot.
Click Create property.
For each field:
Object type - contact
Group - contact activity
Label - (e.g., first inbound call date time)
Field type - date and time picker
Save and repeat for all six engagement fields.
Add a clear label and description to each property in HubSpot so your team knows what it tracks.
Step 2: Map the properties in Aloware
In Aloware, go to Integrations > HubSpot > Property mapping.
Locate the custom properties you created in HubSpot.
Assign each one to its corresponding Aloware field
Example: Map
default_first_inbound_call_datetimeto the first outbound call datetime field in HubSpot.Click Save to finalize the mappings.
Aloware will now update these fields automatically whenever an interaction is recorded. Read this guide to learn how to sync custom fields in Aloware.
Step 3: Add and use the fields in HubSpot
To view and work with these metrics:
Go to Contacts > List view.
Click Edit columns.
Add the six engagement time properties.
You can now:
Sort contacts by first engagement time
Filter based on date ranges
Export contacts with timestamp data for further analysis
These properties can also be used to compare engagement timestamps with other HubSpot fields, such as contact creation time.
Use cases and reporting tips
These fields help answer common performance and process questions:
Are leads being contacted in a timely manner?
Which team is responding fastest to new leads?
Are most first engagements happening via call or text?
How long does it take from contact creation to first touch?
Because the timestamps are automatically tracked and synced, they’re reliable for reporting without needing any manual input from agents.