Branded Caller ID in Aloware allows outbound calls to display verified business information on supported mobile devices. Depending on the selected type, recipients may see either a standard caller ID (company name and phone number) or enhanced branding that includes business name, logo, and call reason.
There are two available options:
Standard Caller ID – Displays your company name and phone number
Enhanced Branded Calling – Displays your business name, logo, and call reason (depending on carrier and device support)
Both options require carrier approval before they become active.
What Branded Calling displays
Branded Caller ID shows verified business information before a call is answered, depending on the selected type and carrier support.
With Standard Caller ID, recipients may see your company name and phone number.
With Enhanced Branded Calling, supported devices may show your business display name, logo, and a short call reason such as “Appointment Reminder” or “Payment Follow-up.”
The exact display depends on carrier and device capability.
Display is not guaranteed. Availability depends on carrier, device model, and network support.
How the Enhanced Branded Calling process works
Branded Caller ID requires carrier review before it becomes active.
You submit a request in Aloware. Aloware forwards the request to carriers for validation.
Carriers review the business identity and request details.
Once approved, Branded Caller ID is enabled for the selected configuration and applies to calls from the included lines.
Prerequisite: Branded calling bundle approval requirement
The prerequisite for the submission step is minimal: a valid RCPA agreement and eligible number types (US 10DLC or Toll-Free).
The bundle approval status only becomes relevant if a customer is re-submitting or managing an existing bundle post-approval.
Submit a branded calling request in account settings
Go to Account Menu > Branded Calling.
Under Choose Type, select either Standard or Enhanced, then click Continue.
Standard Caller ID details (if selected)
If you select Standard Caller ID, you must provide the following:
Company name – The business name displayed to recipients.
Phone number – The number that will appear as the caller ID.
Letter of Authorization (LOA) – Required authorization allowing Aloware and carriers to register and manage caller ID on your behalf.
Standard Caller ID displays your company name and phone number on recipient devices, depending on carrier support.
Enhanced Branded Calling details (if selected)
If you select Enhanced Branded Calling, define the caller identity that will be used after approval.
Display name – The business name that will appear on the recipient’s device during an incoming call (e.g., your company or brand name as you want it publicly shown). This should be consistent with your verified business identity.
Call reason – A short label that explains why you are calling (e.g., “Appointment Reminder,” “Payment Notice,” or “Customer Support Follow-up”). This helps recipients understand the purpose of the call before answering.
Logo URL – A direct link to your business logo image that will be used for caller branding. The image must meet formatting requirements and represent your official brand identity.
The logo requirement must be met at submission time. Invalid formats may be rejected during carrier review.
Privacy Policy URL – A publicly accessible link to your company’s privacy policy. This is required for compliance and transparency on how caller information is used.
Select Lines – Choose the phone lines that will be enrolled in Enhanced Branded Calling. Any calls placed from these lines will use the configured branding once approved.
Provide carrier review and authorization details
This section applies to Enhanced Branded Calling and is used for review and carrier approval. It helps validate how your business will use branded calling.
Use case – A high-level category of how branded calling will be used (e.g., customer support, appointment reminders, transactional updates). Refer to this guide for the list of use-case.
Use case description – A short explanation of how your organization will use Enhanced Branded Calling in real scenarios (who is being called and why).
Consent description – A statement confirming that your customers have agreed to receive calls from your business, including branded call display where applicable.
Apple Business Connect category (optional) – Used to align your business type with Apple’s ecosystem for better call identity matching on supported devices.
Letter of Authorization – A required document authorizing Aloware and carriers to register and manage branded calling on your behalf.
Review configuration and submit carrier request
Before finalizing your request, review all details carefully:
Order summary – Confirms selected lines and branding configuration
Pricing – Shows applicable fees for submission and registration
Click Submit Enhanced Caller ID Order to send the request for carrier review.
Button label may reflect Enhanced flow when applicable, but Standard and Enhanced are submitted through the same request process.
Carrier review timeline and submission fee
After submission, a $1,000 submission fee is applied and the request is sent to carriers.
Carrier review typically takes up to 20 business days. Aloware manages the process and provides updates until approval or rejection.
Submit an enhanced branded calling request in line settings
Navigate to the Lines menu and click Enhanced Branded Calling.
A modal appears showing the information about adding Branded Caller ID. Click Next.
Select Enhanced Branded Calling, then select the line where Branded Calling will be applied.
Click Add and Submit to send the request for review and processing.
How line management works
Enhanced Branded Calling operates independently for each line. Admins choose which lines display branded information and which continue using standard caller ID behavior.
When admins add a new phone number to a line with Enhanced Branded Calling enabled, Aloware automatically enrolls it in the branded calling bundle.
When admins remove or transfer a number, Aloware automatically removes it from the bundle.
This automatic enrollment keeps the line’s branded calling configuration aligned with active phone numbers without requiring manual updates.
Duplicating a line
When admins duplicate a line with Enhanced Branded Calling enabled, the new line does not inherit the configuration.
Admins must configure the duplicated line separately, including uploading branding assets and activating Enhanced Branded Calling if needed.
Managing branded lines
Aloware provides several ways to identify and manage lines that use Enhanced Branded Calling.
Lines enrolled in Enhanced Branded Calling display a label in line settings.
The Lines page also includes a Branded Calling filter, which helps admins quickly view only lines with Enhanced Branded Calling enabled.
Important limitations and requirements
Carrier support and limitations
Enhanced Branded Calling currently works only with T-Mobile and Verizon in the United States and applies to mobile devices only. It does not support AT&T or landline calls. For landlines, CNAM is used instead of branded calling information.
Even when a carrier and device are supported, display is not guaranteed because rendering depends on device-level behavior and network support.
Verified Caller IDs
Verified Caller IDs assigned to the same line do not automatically join the Enhanced Branded Calling bundle. As a result, they do not display branded caller information.
Logo requirements
To ensure logos can be processed correctly, uploaded images must be provided in 32-bit BMP format and sized to 256 × 256 pixels.
Images that do not meet these requirements may not be accepted for configuration.
Pricing
Enhanced Branded Calling is billed per outbound call from an enabled line, regardless of whether branding is displayed.
Plan Tier | Rate per call |
xPro + AI | $0.09 |
uPro + AI | $0.10 |
iPro + AI | $0.12 |
Standard vs Enhanced Branded Calling
Feature | Standard Branded Calling ID | Enhanced Branded Calling ID |
Display | Business name | Name + logo + call reason |
Supported carriers | T-Mobile, Verizon | T-Mobile, Verizon |
Devices | Mobile only | Mobile only |
Numbers | 10DLC & Toll-Free | 10DLC & Toll-Free |
Setup complexity | Lower | Higher |
Best for | Faster onboarding | Full brand visibility |
Frequently Asked Questions
Is display guaranteed?
No. It depends on carrier, device, and network support.Does it work on landlines?
No. Landlines use CNAM instead.Is it US-only?
Yes, currently limited to the United States.Does it apply to SMS or messaging?
No. This is voice-only. For messaging branding, use RCS Business Messaging.Can I use multiple numbers?
Yes. Multiple lines can be included in one request.What happens if I duplicate a line?
The new line does not inherit branding and must be configured separately.How long does approval take?
Up to 20 business days.Do Verified Caller IDs use branding?
No. They are separate from Branded Calling.