Aloware LRN (Location Routing Number) is used to identify the phone numbers that are added/ imported to Aloware as landline, wireless, VoIP, or other. Learn more about Phone Identifiers and how they are used in Aloware.

When you import contacts into Aloware (or add them one by one or through integrations), Aloware automatically checks the phone number type and saves that information for later usage.

Here is a screenshot of the Number Lookup API page for your reference.

Aloware internally uses the LRN data to figure out who is a mobile customer from landlines. You can see the identifier in all the contacts. This information is extremely helpful in improving the SMS marketing campaign's conversions and delivery rates.

Here is an example of what a contact with a phone identifier looks like in Aloware.

We strongly recommend using the LRN feature to prevent undeliverable messages. If a number is a landline or 'spam likely', Aloware won't try to send a message.

To enable or disable this feature, you need to contact our support team to assist you.

By default, LRN is enabled when we create your account to ensure compliance and prevent any potential issues in the future.

We do have another API that can be used for that purpose. The API data is provided by Twilio (documentation).

You can view your API docs along with your account’s token (API Key) by going to the Integrations menu and clicking on the “Number Lookup API” tab. Each Admin user on Aloware has their own unique API key, which is specific to their user account. This ensures that each user has their own set of keys for accessing the API.