If you're sending automated texts to your customers — like appointment reminders, order updates, or promotions — you're likely familiar with A2P messaging. It's a convenient way for businesses to connect with customers.

But, before you dive into it let's take a look at the costs involved, so you know exactly what to expect.

Before sending out A2P messages, your business needs to be registered. There's a one-time fee of $44 for this, and it ensures your brand is compliant with carrier regulations. This fee kicks in as soon as you register your A2P brand with Aloware.

Read this guide to know the requirements to register your brand.

Each messaging campaign needs to go through a vetting process to ensure compliance with carrier guidelines. For every campaign use case, there's a $15 one-time vetting fee.

This step is important because it helps ensure your messages don't get blocked. Keep in mind, this fee is charged when you submit your campaign, regardless of approval status.

Once your campaign is registered, there's a $10 monthly fee per registered campaign — even if it's still waiting for approval. If a campaign doesn't get approved, make sure to delete it to avoid unnecessary charges.

To manage costs effectively, Aloware recommends grouping similar use cases together, since you can have up to 400 numbers under one campaign registration.

Now that your campaigns are approved, you can start sending SMS and MMS to your customers. Keep in mind that your throughput—the number of messages you can send—is influenced by your Trust Compliance Record (TCR) score.

Higher trust scores lead to a better reach and fewer messages flagged as spam. If you receive a low trust score, you can appeal within 45 days for free; otherwise, a $40 re-vetting fee applies, with an enhanced vetting option available for $95.

To learn more about trust scores and how to improve yours, read our guide on trust score.