A2P 10DLC fees: Brand and campaign registration

A2P 10DLC (Application-to-Person 10-Digit Long Code) is the registration system that lets businesses send automated SMS to customers, like appointment reminders, order updates, or promotions.

This article breaks down every fee involved when you register and run A2P messaging through Aloware.

This guide is for Aloware admins who manage SMS compliance and billing.
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Before sending out A2P messages, your business needs to be registered. There's a one-time fee of $47.50 for this, and it ensures your brand is compliant with carrier regulations. This fee kicks in as soon as you register your A2P brand with Aloware.

If your brand registration is rejected and you wish to appeal, a $11 vetting appeal fee will be charged separately.

Read this guide to know the requirements to register your brand.

Each messaging campaign needs to go through a vetting process to ensure compliance with carrier guidelines. For every campaign use case, there's a $15 one-time vetting fee.

This step is important because it helps ensure your messages don't get blocked. Keep in mind, this fee is charged when you submit your campaign, regardless of approval status.

After your campaign is registered, you'll pay a $10 monthly fee per registered campaign, including campaigns still pending approval. If a campaign is denied, delete it from your account to stop the monthly charge.

You can register up to 400 numbers under a single campaign, so grouping similar use cases together keeps your monthly fees lower.

Once your campaigns are approved, you can send SMS and MMS to customers. The number of messages you can send per second (your throughput) depends on your Trust Compliance Record (TCR) score.

A higher TCR score means more messages go through, and fewer get flagged as spam. If you receive a low score, you have 45 days to appeal for free. After that, a $40 re-vetting fee applies, or $95 for enhanced vetting.

For what affects your trust score and how to improve it, see the Trust Score Guide.