SMS and MMS carrier fees for registered campaigns
When your brand and campaigns are registered, every message you send incurs a carrier fee. These fees can vary based on the carrier and message type, and they may change over time.
On average, the cost for sending messages in the U.S. is approximately $0.003 to $0.015 per segment. The exact fee depends on the carrier and the length of your message, as SMS fees are charged per segment. Typically, MMS fees are higher than SMS fees. Below, you'll find a detailed breakdown by carrier.
Unregistered traffic incurs significantly higher fees and faces a higher risk of being blocked or filtered out. To avoid these issues, it's best to register your campaigns.
Need help with registration? Check out our guide.
T-Mobile carrier fees (including Sprint)
For messages sent via T-Mobile, here's what you'll pay:
Message type | Current fees | Effective Aug 1, 2023 |
Outbound/inbound SMS segment | $0.003 | $0.003 |
Outbound/inbound MMS segment | $0.01 | $0.01 |
AT&T carrier fees
The fees for AT&T carrier are as follows:
Message type | Current fees | Effective Oct 1, 2024 |
Outbound/inbound SMS segment | $0.003 | $0.003 |
Outbound/inbound MMS segment | $0.005 | $0.0075 |
Verizon Wireless carrier fees
Verizon is another carrier that imposes fees for A2P messaging. The fees are relatively low compared to other carriers.
Message type | Fees |
SMS per segment | $0.003 |
MMS | $0.005 |
US Cellular carrier fees
The fees for US Cellular carriers are as follows:
Message type | Fees |
Outbound SMS message segment | $0.005 |
Outbound MMS message | $0.01 |
Rogers (Canada) carrier fees
Message type | Current fees | Effective Oct 1, 2023 |
CANADA - local outbound SMS | $0.0078 | $0.0084 |
CANADA - local outbound MMS | $0.0156 | $0.017 |
Read this guide to learn more about how Aloware bills for A2P SMS messaging.