If you're sending automated messages to customers, you're likely familiar with A2P, or application-to-person messaging. A2P messaging allows businesses to send text messages to customers, whether it's to confirm an appointment, update them on an order, or send promotional messages. However, there are costs associated with A2P messaging, and it is important to understand these fees before launching a campaign.

To register your brand for A2P (Application-to-Person) messaging, there is a one-time passthrough fee of $44. This fee covers the registration process to ensure compliance with carrier guidelines.

For each messaging campaign use case, there is a one-time vetting fee of $15. This fee is required to verify that your campaign complies with carrier guidelines and ensures that your messages are not blocked. Please note that the submitted messaging campaign use case is subject to approval.

In addition to the campaign registration fees, there is a monthly charge of $10 per messaging campaign use case. This fee covers the ongoing maintenance of your campaign on the carrier's network and ensures compliance with all regulations.

Since it is required to have all lines (and therefore, all phone numbers) submitted under a registered campaign, Aloware recommends grouping your lines by like use case for cost-effectiveness.

If you need to appeal a TCR decision, you have the option to submit an appeal within 45 days free of charge. However, for TCR appeals submitted beyond 45 days, there is a $40 fee for re-vetting. Additionally, if you require enhanced vetting for your brand, there is a fee of $95.

Please be aware that the fees mentioned above are current as of the publication date of this article and are subject to change. It's always recommended to check with Aloware or refer to the latest documentation for the most up-to-date information on fees.

Once your brand and campaign are registered, you'll need to pay carrier fees for each message sent. The fees vary by carrier and message type, and they are subject to change.

To avoid these issues, we strongly recommend registering your campaigns today. For detailed instructions, please refer to this guide.

The fees for T-Mobile carriers are as follows:

Staying updated on the current fees and any changes that may occur is important since these fees are subject to change. Additionally, it is important to factor in these fees when planning your A2P messaging campaign, as they can accumulate quickly depending on the size of your campaign.