After sending your broadcast campaign, monitoring its progress and performance becomes crucial. The broadcast dashboard in Aloware Talk provides a comprehensive view of all your campaigns, allowing you to track their status, performance, and recipient engagement.
Getting started
Accessing the broadcast dashboard
After sending your broadcast, you can access the broadcast dashboard from the broadcast menu in Aloware Talk.
Dashboard overview
The dashboard gives you a snapshot of all active, scheduled, and completed broadcasts. Key sections include:
Campaign details
Status and timing
Performance metrics
Engagement and audience insights
Management details
Tracking your broadcast
Campaign details - each broadcast has a unique ID and a name for easy identification. Use the search bar to find the specific broadcasts by their name or ID.
Status and timing - monitor the status to ensure your broadcasts are progressing as planned and adjust schedules if necessary.
Status column - shows the current phase like new, enrolling, sent, paused, or stopped.
Scheduled time - displays when the broadcast is set to go out.
Performance and engagement
Performance metrics - regularly check performance metrics to address any issues that may arise and optimize future broadcasts.
Total tasks - overview of all tasks associated with the broadcast.
Pending tasks - shows tasks awaiting completion.
Failed tasks - highlights messages that failed to reach recipients.
Engagement insights - this help you gauge the effectiveness of your campaigns and refine your message strategy.
To get detailed insights into your recipients interactions, you can use the filtering feature in the contacts menu. Filtering allows you to identify specific contacts' actions, such as replying to messages or opting out of future communications.
Replies count - tracks recipient interaction with your messages by showing how many contacts have replied.
How to verify which contacts replied:
Go to contacts - navigate to the contacts menu in Aloware Talk.
Click filters - open the filters option to access various filter settings.
Search broadcast - set the filter to broadcast and select is any of.
Select broadcast name - choose the specific broadcast name.
Add another filter - select inbound SMS and set it to is known.
Opt out count - shows the number of recipients who have opted out of receiving further messages.
How to verify which contacts opted out:
Go to contacts - navigate to the contacts menu in Aloware Talk.
Click filters - open the filters option to begin filtering the dataset.
Search broadcast - set the filter to broadcast and select is any of.
Select broadcast name - choose the specific broadcast name you want to analyze.
Add another filter - select DNC and opt-out options and set it to is. Then choose Only contacts without DNC and with Opt-out.
Target group details - specifies the audience for each broadcast.
Admin management - this provides critical information for administrators to effectively oversee broadcast campaigns. Understanding these details helps ensure smooth operations and timely responses to any issues that arise.
Communication line used - specifies which line was used for the broadcast that can help in managing and troubleshooting any delivery issues specific to that line.
Throttling information - helps you manage the flow of messages, preventing system overloads and ensuring consistent delivery rates.
Date created - indicates when the broadcast was set up to help in tracking the timeline of your campaign.
Admin notifications - as an admin, you will receive email notifications about the user who initiated the campaign, the account used, and the message content sent.
Configuration
Integration compatibility - ensure the updates work seamlessly with existing integrations and workflows.
TCPA compliance settings - ensure DNC exclusions align with regulatory requirements.
User permissions - business admins should validate that users have the appropriate permissions to access and manage the Broadcast feature.
For more detailed instructions on how to send a broadcast, read this guide.
How does this relate to our other tools?
The broadcast table is integrated with our broader suite of communication and analytics tools. It:
Syncs with message delivery systems - ensures real-time updates on message status and performance.
Interacts with audience management tools - uses target group data to refine audience selection and message delivery.
Integrates with reporting tools - feeds data into overarching performance reports, providing a holistic view of campaign success.
Sends report activity - sends an email report to the admin.