When a contact opts out, Aloware stops sending them text messages and keeps that preference on record. Opt-out applies at the contact level, so it covers every phone number saved on the contact, not only the number that triggered it.
The opt-out status applies only to your business account. It does not affect other kinds of blocking, such as carrier-level blocking through the Carrier DNC List or federally managed lists like the US National DNC Registry, which operate independently.
How opt-outs work in Aloware
When sending SMS in a campaign, Aloware includes opt-out instructions automatically. You can configure the opt-out message in both Broadcast and Sequence campaigns so contacts know how to opt out.
Broadcast opt-out message
Sequences opt-out message
A contact opts out by replying with any of these keywords:
STOP
STOPALL
UNSUBSCRIBE
CANCEL
END
QUIT
One reply opts out every number on the contact
Opt-out belongs to the contact, not to a single number. When a contact has more than one phone number and any one of them replies with an opt-out keyword, Aloware opts out the entire contact and blocks texts to all of their numbers.
For example, a contact has Number A and Number B. Number A replies STOP. Aloware blocks texts to both numbers, even though Number B never received the reply. The contact screen shows which number triggered the opt-out, the reason, and the time.
Manual opt-out in Aloware
In addition to automated opt-outs, you can manually opt out a contact within Aloware.
Navigate to the contact's profile.
Click the edit (pen) icon next to the contact's number.
Check the box for SMS opt-out.
Once a contact is opted out, no further action is needed to keep messages from going out.
What happens when a contact opts out in Aloware
An opted-out contact no longer receives text messages through any channel, including:
Sequences
Broadcasts
CRM integrations (e.g., HubSpot)
1:1 manual messaging
How opt-out status works with HubSpot
Aloware sends opt-out status to HubSpot one way only. Aloware is the master record for this status, so a change made directly in HubSpot does not flow back and does not override what Aloware holds.
When HubSpot syncs a contact whose number is already on record, Aloware restores the opt-out status automatically.
Finding opted-out contacts
To see which contacts have opted out in Aloware Talk:
In the contacts menu, click on filters.
Select DNC and opt-out options.
Choose is and then select Only Contacts without DNC and with Opt-out.
With the same filters, you can also create a dynamic list to keep the contacts organized.
Opt-in options
If a contact wishes to re-subscribe to receive messages, they can send one of the following opt-in keywords to your business number:
START
YES
UNSTOP
Opt-in applies at the contact level, the same way opt-out does. Replying with an opt-in keyword from any of the contact's numbers clears the opt-out status and turns texts back on for every number on the contact.