This guide takes you from a new Aloware account to a working setup you can run on your own. Follow the steps in order, because each one builds on the one before it. Every step ends with a You've got it when check. Don't move on until that check passes.
By the end you will have a registered business and texting campaign, active phone lines, users, teams and inboxes, inbound call routing, account settings for calls and messages, imported contacts, sequences and AloAi Agents, agents working in Aloware Talk, and your CRM connected to Aloware.
Aloware has two workspaces. Aloware admin is where you configure the account: lines, users, routing, settings and billing. Aloware Talk is where agents handle calls, texts and other conversations. Parts 1 to 6 happen in Aloware admin. The agent training section happens in Aloware Talk.
Before you start
You need admin access to your Aloware account. The account owner has it by default.
Registering to send texts takes the longest, so have your business details ready before you begin: your legal business name, address, EIN (Employer Identification Number) and contact details.
Your website also matters here, because carriers review your SMS opt-in form (the form where people agree to receive texts from you) as part of the approval.
Decide which area code you want for your main line. If you plan to bring numbers over from another provider, gather the phone numbers, the account PIN, a recent bill and a CSR (Customer Service Record) from that provider.
Prepare a CSV file of the contacts you want to import. Have login details ready for any CRM, email or analytics tool you plan to connect.
Part 1: Get registered and set up your numbers
Step 1: Register your business and brand
US carriers require every business that texts from a regular 10-digit number to register first. This is called A2P 10DLC (Application-to-Person 10-Digit Long Code).
Registering also activates your Aloware account. You need it before you can upgrade to a Pro plan, use advanced features or port phone numbers into Aloware.
Registration has two parts. First you register your business, then your brand. Fill in every required field exactly as it appears on your legal documents. Your brand name, EIN and website must all match.
Standard approval takes 7 to 21 days. Start today so it's done by the time the rest of your setup is ready.
Brand registration costs $47.50, charged once. For every field and fee, see the A2P 10DLC fees: Brand and campaign registration.
You've got it when your business registration and brand both show as approved under Account menu > Compliance.
Step 2: Register a texting campaign and link your lines
An approved brand is not enough to send texts. SMS is blocked in Aloware until a campaign is approved and linked to your line. A campaign describes what kinds of messages you send and how people agree to receive them.
Choose the campaign type that matches what you send: customer care, marketing, mixed use, low volume mix or two-factor authentication. The type you choose sets what your opt-in form has to say. Mixed use requires separate consent for transactional messages and marketing messages.
Most campaign rejections come from three problems with the opt-in form:
The SMS consent checkbox is pre-checked. It must be left unchecked.
There are no visible links to your Terms and Privacy Policy near the checkbox.
SMS consent is bundled into your general terms. It needs its own separate checkbox.
Consent to receive texts cannot be required to use your service. Some content can't be sent at all, including SHAFT content (sex, hate, alcohol, firearms and tobacco), prescription medications and third-party lending. Your first message to a new contact must tell them how to opt out, for example by replying STOP.
Campaign fees are charged whether or not the campaign is approved:
Fee | Amount |
Campaign vetting | $15 per use case, charged when you submit |
Campaign, monthly | $10 per campaign, including campaigns still pending |
Brand rejection appeal | $11 |
A denied campaign keeps charging $10 a month until you delete it.
See Campaign registration: setting up your use case in Aloware, Registering lines in Aloware A2P 10DLC compliance and A2P 10DLC fees.
You've got it when your campaign shows as approved, your line no longer shows the yellow warning banner on the Compliance tab, and a test text from that line reaches your own phone.
Step 3: Confirm your first phone line
Aloware creates your first line when you sign up, using the area code you chose. In Aloware, a line is a container that can hold one phone number or many. You pay for numbers, not lines. A line with three numbers is billed as three numbers. Paused lines are still billed.
Open the Lines menu in Aloware admin and check that the line is active. If it isn't, or you want a different number, you can assign or replace it yourself.
See Step-by-step guide to creating lines in Aloware, or follow the interactive demo.
If you add a toll-free number, (note that toll-free numbers can't send or receive MMS). MMS works on local lines only. Toll-free numbers also go through their own verification, separate from A2P 10DLC.
You've got it when the line shows as active in Lines and you can place a test call from it to your own phone.
Step 4: Add or port more numbers (optional)
To use numbers you already have with another provider, you must port them (move them) into Aloware. You need an approved business registration before you can submit a port.
How long a port takes depends on the type:
Snap Port: finishes 1 to 2 hours after your current provider approves it, and that approval takes 24 to 48 business hours. A Snap Port can finish without warning, so have your team ready to take calls in Aloware before you submit it.
Other ports: 2 to 4 weeks.
Ports are usually rejected because the details don't match your current provider's records: the account name, address or PIN, or because the numbers are still under contract. Check each detail against your latest bill before you submit.
A ported number can take calls right away, but it can't send texts until you add it to your approved campaign (Step 2).
You can also give specific users their own personal numbers. Extra numbers may cost more, so check your plan under Plans and Rates first.
You've got it when each ported number appears on a line in Lines, answers a test call, and is linked to your campaign.
Part 2: Build your team
Step 5: Add users and assign roles
Aloware created the account owner as the first user, with admin access. Add the rest of your team and give each person a role:
Role | What they can do |
Admin | Full access, including the dashboard, wallboard, lines, inboxes and users. Can create users. |
Billing admin | Everything an admin can do, plus the billing section. Only a billing admin can make someone else a billing admin. |
Supervisor | Can manage lines but can't delete them. Can't create users. |
Agent | Handles calls and messages in Aloware Talk. Can't create users. |
Reporter | Read-only access to reporting. |
Every user needs their own email address and phone number. Aloware shows an error if two users share either one.
Before you remove anyone, know how each user status affects billing:
Paused and suspended users are still billed. A paused user can still make outbound calls and send messages but won't receive inbound calls. A suspended user can't log in.
Deleting a user is permanent. Their call logs, texts and notes stay on the account, but the user and their contact assignments can't be restored. For a temporary absence, pause or suspend the user instead.
If your plan has a minimum license count, deleting a user below that minimum doesn't lower your bill.
See How to manage users in Aloware, Billing implication of paused and suspended users and Understanding the minimum license count in Aloware.
You've got it when every teammate can log in, each one sees only what their role allows, and you can say which of your users are billed.
Step 6: Create teams
Teams group agents by department, shift or call priority. Teams and inboxes are separate: inboxes route calls, and teams organize agents. See Aloware Teams.
If you use contact visibility settings, a user set to Team-Owned Only who isn't in any team won't see any contacts. See How to configure contact visibility in Aloware.
You've got it when every agent belongs to the right team and can see the contacts they need.
Step 7: Create inboxes
Inboxes share incoming calls among a group of users in a set order. Group users into one or more inboxes based on how you want calls to ring. A user can be in more than one inbox, and you can change routing later.
When you set up an inbox, choose how calls are shared. Round robin rotates through agents, and longest available sends the call to whoever has been free the longest.
You've got it when every line is assigned to an inbox or a user, and each inbox has the right members.
Step 8: Set up inbound call routing
Routing decides what callers hear and where their call goes. Open each line's settings and set:
Greeting: the message callers hear first. If callers say they hear a recording nobody remembers setting up, check this setting.
Operating hours: when the line takes calls, and what happens to calls outside those hours.
Routing target: an AloAi Agent, an inbox, a specific user or an IVR menu (a phone menu such as "press 1 for sales").
Missed calls: send to voicemail, route to another line or forward to an outside number.
Use two or three routing layers at most. Each layer is another attempt to reach someone before the call ends. The default ring time for each agent is 30 seconds, and that's also the recommended setting.
If you route a line to one specific user, it becomes that user's personal line, and they get all of its inbound calls and texts.
Aloware requires callers to be told when calls are recorded, and this notice can't be turned off.
You've got it when you call your line from an outside phone during business hours and reach the right person, and a call outside business hours goes where you set it to.
Part 3: Configure account settings
The settings in this part are under Aloware admin > Account menu. They apply to your whole account.
Step 9: Set up the Power Dialer
The Power Dialer calls through a list of contacts one after another, so agents don't dial each number by hand. Configure it before agents start using it. You can set the calling window (the hours when calls are allowed, by time zone) and whether agents must redial after an unsuccessful call.
The dialer creates one task per phone number, not per contact. A contact with a main, a mobile and a landline number becomes three tasks, so a 500-contact list can make a much longer queue.
You've got it when a test session with a short list dials each number in order and stays inside your calling window.
Step 10: Set up broadcasts and their limits
A broadcast is one message sent to many contacts at once. A sequence (Step 16) is a series of automated steps. Set broadcast limits so bulk messages aren't sent outside business hours.
Before your first broadcast, check three things. Each one can block a send:
Your account has enough credit. Automated messages like broadcasts use credits, and messages agents send by hand don't.
The line is registered to an approved campaign.
The message uses characters carriers accept (message encoding).
Contacts who have opted out or are on your Do Not Call (DNC) list are removed from the send automatically. An opt-out stops texts, but you can still call that contact.
See Getting started with Aloware Talk broadcast, the broadcast cost calculator and Guide to SMS opt-outs and opt-ins in Aloware.
You've got it when a test broadcast to a list of two or three internal numbers arrives, and a scheduled send outside your limits is held back.
Step 11: Set up tags and lists
Tags and lists both group contacts, but they work differently. A tag is a label you put on a contact. A list is a group of contacts you can send to a sequence or load into the Power Dialer. Adding a tag also creates a list from it. Decide how you'll use tags now so they stay consistent as your contacts grow.
Deleting a tag doesn't delete the contacts that have it, but the delete dialog offers to delete them. Read it before you confirm.
You've got it when you can explain the difference between a tag and a list to a teammate in one sentence, and your starting tags are created.
Step 12: Set up call and contact dispositions
A disposition is a code that records how a call or conversation ended, for example "Voicemail left" or "Not interested." A call disposition describes one call. A contact disposition describes where the contact stands overall.
Turn on forced call dispositions so agents must choose one after every call. If you use a CRM, let the CRM manage contact dispositions.
You've got it when a test call doesn't let you move on until you pick a disposition, and that disposition shows in the call's history.
Step 13: Turn on AloAi Voice Analytics
AloAi Voice Analytics writes AI summaries of calls and shows the sentiment (tone) of each conversation. Turn it on now so summaries start with your agents' first calls.
Always Record records the audio of every call, but a call is only transcribed if it lasts longer than a minimum talk time. See the AloAi Voice Analytics configuration guide.
You've got it when a test call of a minute or two shows an AI summary in the call's details.
Part 4: Load your contacts
Step 14: Import your contacts
Upload your contacts as a CSV file and match each column to the right Aloware field. Include a phone number column. Rows without a valid phone number fail validation.
Aloware checks whether a contact already exists by phone number first, then email, and never by name. If any contacts in your file are already in Aloware, tick Update Existing Contacts. Otherwise you'll get duplicates.
While importing, you can assign the contacts to a user or inbox, add an import tag, or enroll them straight into a sequence. If you're moving from another dialer, you can import your Do Not Call list too.
You've got it when your contact count matches the rows in your file, and importing the same file again with Update Existing Contacts ticked doesn't add any new contacts.
Step 15: Find the report export options
You won't run reports yet, but find the export options now so you know what's there. On the dashboard, you can export call data to CSV and choose the columns, such as number, start time, talk time and contact. See Generating reports in Aloware.
You've got it when you can download a CSV from the dashboard with the columns you picked.
Part 5: Set up automation
Step 16: Build a sequence
A sequence sends a series of automated follow-ups over hours or days, like an email drip campaign.
Steps can send a text, email or ringless voicemail (a voicemail that arrives without the phone ringing), wait, add or remove a tag, or add or remove a list.
A contact already enrolled in one sequence can't be enrolled in another. If a contact seems to have skipped a step, the sequence's history view shows what happened.
You've got it when a test contact enrolled in your sequence gets the first step, and you can see which step they're on in the contacts view.
Step 17: Create AloAi Agents
AloAi Agents are AI agents that send reminders and follow-ups, and answer common questions, so contacts stay engaged without your team doing it by hand. See the Guide to setting up and utilizing AloAi.
You've got it when a test contact enrolled in your AloAi Agent gets its first message, and you can see the conversation in Aloware Talk.
Part 6: Connect your integrations
Step 18: Connect your CRM and other tools
Connecting Aloware to your CRM or other tools keeps your data in sync. Every integration follows the same three steps:
Sign in to both accounts (Aloware and the other tool) to connect them.
Map the data fields.
Set up data workflows.
After connecting, check that each Aloware user is matched to the right user in your CRM.
Pick the integrations that match the tools you use:
CRMs and Helpdesks: HubSpot, Zoho, Pipedrive, HighLevel, Salesforce.
Industry software: Clio Manage, Guesty
Call analytics: Gong.
Productivity and marketing tools: Facebook, Slack, Stripe, Webhooks, Zapier.
Calendar: Cal.com, Calendly
Other: Aloware Click-to-Call Chrome extension, Facebook, Slack, Stripe, Webhooks
You've got it when a test call and a test text made in Aloware show up on the contact's record in your CRM.
Train your agents on Aloware Talk
Aloware Talk is the workspace where agents handle calls, texts and other conversations. Walk each agent through Steps 19 to 26 before they go live.
Step 19: Log in to Aloware Talk
Each agent logs in with their own credentials. Aloware Talk works on web, desktop and mobile. Turn on two-factor authentication (2FA) for secure login. To use the desktop app, see Installing the Aloware app.
You've got it when each agent can log in with 2FA without help.
Step 20: Tour the agent workspace
Show each agent the main sections:
Inboxes: ongoing and completed conversations.
Communications menu: active and past interactions.
Contacts panel: customer details, notes and communication history.
Dialer: place outbound calls and manage live calls.
Aloware Talk has several kinds of inbox.
The personal inbox belongs to each agent and appears automatically once a line is assigned to them.
The connected inbox is shared by a team for conversations on group numbers, and any member can view, manage or reassign a conversation there.
The watching inbox is for supervisors, who can see and get notified about conversations but can't take part in them.
All Inboxes combines them. By default, when one agent replies in a connected inbox, the conversation is marked as read for the whole team.
You've got it when each agent can find a conversation in their personal inbox and in their team's connected inbox.
Step 21: Practice calls and messages on each channel
Have each agent try every channel before going live:
Messages: SMS, MMS and email are all in the same place. To text on an existing conversation from the Communications page, open the Text tab and click Send Text. Reply opens the email editor.
Fax: most lines can send a fax. To receive faxes, you need a dedicated fax line.
Outreach: voicemail drop and the Power Dialer in Aloware Talk.
You've got it when each agent has placed a call, sent a text and dispositioned the call, and can say what they're doing at each step.
Step 22: Show agents how to manage their day
Use the calendar for follow-ups, scheduled calls and reminders.
Add notes and mentions to work with teammates on shared contacts.
You've got it when each agent has scheduled a follow-up, tagged a contact and mentioned a teammate in a note.
Step 23: Enroll contacts in AloAi follow-ups
Agents can enroll contacts in AloAi Agents for automated reminders. They can watch conversations AloAi is handling and take over when a person needs to step in.
You've got it when an agent can enroll a contact and take over one of AloAi's conversations.
Step 24: Review calls with AloAi Voice Analytics
After a call, agents can read the AI summary for the main points and check the sentiment indicators for the tone of the conversation.
You've got it when an agent can open a recent call and find its summary and sentiment.
Step 25: Show agents where to track their performance
Agents track their numbers on the Wallboard and in Stats. There they can see live call activity, queue status, call length, response rate and completed tasks.
Supervisors can use call coaching (barge and whisper) to help agents during live calls, from inside Aloware Talk.
You've got it when each agent can find their calls for today, and a supervisor has tried whisper on a test call.
Step 26: Have each agent personalize their settings
In User settings, each agent:
Sets their inbound and outbound call preferences.
Creates SMS templates for messages they send often.
Sets up their voicemail drop library (pre-recorded voicemails they can leave in one click).
You've got it when each agent has at least one SMS template and one voicemail drop saved.
Final check before launch
Before your team goes live, confirm each item:
Your business registration, brand and campaign all show as approved.
Every line is linked to your campaign and assigned to an inbox or user.
A test call reaches the right person during and after business hours.
Every active user has the right role and, if needed, a personal number.
Call and contact dispositions are set up.
At least one sequence and one AloAi Agent are saved and ready for contacts.
AloAi Voice Analytics is on.
Your contacts are imported and tagged, with no duplicates.
Every agent has logged in and completed Steps 19 to 26.
Open the Dashboard and check that you can see live calls and past calls, messages, voicemails, emails and faxes.
Open Reports and check that you can track team performance, call volume and customer activity.
Understand your bill
Review your subscription under Plans and Rates so your first invoice has no surprises.
Credits are money: one credit equals one US dollar. Automated activity like broadcasts, sequences and AloAi uses credits.
Auto-recharge tops up your balance automatically. You set both the threshold and the reload amount, which can be anywhere from $100 to $1,000.
Paid usage means services you used beyond your base plan. It doesn't mean charges waiting to be paid.
If you change plans partway through the month, that month's billing page can look unusual.
Paused and suspended users, paused lines and numbers you aren't using are all still billed.
You've got it when you can open your billing page and explain each charge on it.
After launch: keep your calls from being ignored
Each phone number has its own reputation with the carriers. Numbers that make a lot of calls, or call the same people too often, can get labeled as spam. How your agents call matters more than any tool:
Leave a voicemail whenever you don't reach someone.
Space out callbacks: at most two calls in a row, then wait 6 to 8 hours, then 24 hours, then 48 hours.
Don't put 100 or more calls a day through a single number.
Aloware also offers tools that help your calls get answered. Each does one thing, and none of them replaces the others:
Tool | What it does | What it doesn't do |
CNAM | Shows your business name with your number | Doesn't show a logo |
STIR/SHAKEN | Confirms to carriers that your calls really come from you | Doesn't remove an existing spam label |
NumberGuard | Scans your numbers and asks carriers to fix incorrect spam labels | Doesn't stop new labels if calling habits stay the same |
Branded calling | Shows your company name and logo on T-Mobile and Verizon | Doesn't work on AT&T yet, and doesn't remove a spam label |
Local presence | Calls from a number with an area code close to the contact's | Doesn't protect a number's reputation |
See Lines: registering for CNAM in Aloware, Understanding STIR/SHAKEN, NumberGuard and What is local presence.
When you need help
For urgent questions, use the in-app chat. For anything else, search support.aloware.com. For billing questions, start with Understanding Aloware billing.

